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CUSTOMER LOYALTY PROGRAM FOR AMERICAN H-D®, NEAR BUFFALO, NY


We are thrilled to announce that starting in June, we will be part of the newly launched Harley-Davidson Membership program. The new H-D Membership program, which has launched across the U.S., comes with exciting new benefits, including a set of new HD community interaction features powered by the H-D App, exclusive access to personalized Dealership and Brand content and the new H-D Rewards loyalty program. The program will consist of four main passes with tiered benefits: H-D Membership (Free), Access Pass ($29), Rider Pass ($49), and an enhanced Harley Owners Group program ($59). Loyalty points you have accumulated in our current loyalty program will not go to waste. You will be able to earn the points until June, and then redeem any remaining points until December 31st, 2023. We will then transition into the H-D Membership program whereby you can earn points for purchases, riding and engaging with the community. We hope you are as excited as we are to be part of this program and will continue receiving top-notch service from us as your local trusted Harley-Davidson Dealership. 

To sign up for the Harley-Davidson Membership Program  click here